Xpand 2018 - Think Tank about New Work

Anna Philipp lectured at this year's Xpand Entrepreneur Think Tank

...in the monastery Roggenburg near Ulm on the topic "why architecture matters". With great passion, she postulated her appeal to the approx. 200 congress participants from very different industries: "Beauty must return to architecture. Beauty must return to our working world". She succeeded in explaining the importance of architecture as a success factor for companies in a convincing and inspiring way. "Architecture is a significant tool with regard to the sustainable development of corporate culture, marketing and, last but not least, the increasingly important employer branding," says Anna Philipp. Using vivid examples from corporate practice, she also explained the opportunities and limitations of modern smart working concepts.




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